Comments on: New AdWords Advertisers: Don’t be fooled by Google’s recommended settings http://www.samgipson.co.uk/ppc/new-adwords-advertisers-dont-be-fooled-by-googles-recommended-settings/ Fri, 26 Mar 2010 13:18:52 +0000 http://wordpress.org/?v=abc hourly 1 By: samgipson http://www.samgipson.co.uk/ppc/new-adwords-advertisers-dont-be-fooled-by-googles-recommended-settings/comment-page-1/#comment-12 samgipson Fri, 26 Mar 2010 13:18:52 +0000 http://www.samgipson.co.uk/?p=20#comment-12 Hi Greg, it's interesting that you switch off search partners for new campaigns. I can't say I've ever tested this either but to be totally honest it's always performed very well for my campaigns. I suppose if the CTR was significantly lower I might consider turning this off. Hi Greg, it’s interesting that you switch off search partners for new campaigns. I can’t say I’ve ever tested this either but to be totally honest it’s always performed very well for my campaigns. I suppose if the CTR was significantly lower I might consider turning this off.

]]> By: James http://www.samgipson.co.uk/ppc/new-adwords-advertisers-dont-be-fooled-by-googles-recommended-settings/comment-page-1/#comment-11 James Fri, 26 Mar 2010 09:46:15 +0000 http://www.samgipson.co.uk/?p=20#comment-11 A very valid point, Sam. Certainly one that I see a lot of less experienced clients 'falling for'. I think the real problem for a lot of novice and intermediate users, is that the Content Network tagetting settings in AdWords make it easy to appear on a lot of less-relevant sites if you don't dig into the settings a bit. The other point that is worth taking into account is that a Content Network campaign will often perform very differently to a campaign on just the search or search and partner network - It isn't always possible or sensible to apply the same optimisation techniques and learnings on the Content network that may have worked effectively on the Search network. A very valid point, Sam. Certainly one that I see a lot of less experienced clients ‘falling for’. I think the real problem for a lot of novice and intermediate users, is that the Content Network tagetting settings in AdWords make it easy to appear on a lot of less-relevant sites if you don’t dig into the settings a bit.

The other point that is worth taking into account is that a Content Network campaign will often perform very differently to a campaign on just the search or search and partner network – It isn’t always possible or sensible to apply the same optimisation techniques and learnings on the Content network that may have worked effectively on the Search network.

]]> By: Greg Findley http://www.samgipson.co.uk/ppc/new-adwords-advertisers-dont-be-fooled-by-googles-recommended-settings/comment-page-1/#comment-9 Greg Findley Thu, 25 Mar 2010 21:09:42 +0000 http://www.samgipson.co.uk/?p=20#comment-9 Good tip Sam, I always tend to go with just Google search for new campaigns before branching out to the content network. I always untick 'Search Partners' on new campaigns too, as that's the Google powered search on other sites isn't it? Figured it would push the CTR down as people are more likely to be looking for specific pages/content on the site they've searched on, rather than looking at the served ads? Can't say as though I've experimented with that theory though! Good tip Sam, I always tend to go with just Google search for new campaigns before branching out to the content network.

I always untick ‘Search Partners’ on new campaigns too, as that’s the Google powered search on other sites isn’t it? Figured it would push the CTR down as people are more likely to be looking for specific pages/content on the site they’ve searched on, rather than looking at the served ads? Can’t say as though I’ve experimented with that theory though!

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