Sam Gipson

On Thursday Google announced that they’d been testing longer headlines on certain PPC adverts within their search engine results pages (SERPs).

The longer headline’s have consisted of the existing headline plus the first line of the description, separated by a hyphen (-). (more…)

After setting up countless new AdWords accounts, I am still amazed by Google’s recommended settings. More often than not, when I have spoken to AdWords novices they all say the same thing; “I’ve tried Google AdWords but it was too expensive and it didn’t generate any business.”

This comes as no surprise as Google recommended you (more…)