6 Feb
On Thursday Google announced that they’d been testing longer headlines on certain PPC adverts within their search engine results pages (SERPs).
The longer headline’s have consisted of the existing headline plus the first line of the description, separated by a hyphen (-). (more…)
1 Jan
It’s shocking to think that the last time I added a blog post to this site was back in March 2010. It’s now January 1st 2011 and I’m asking myself where on earth the time has gone! That aside, I’ve decided that I must stick to a regular schedule and keep you updated with the latest in online marketing methods, specifically PPC (AdWords) and search engine optimisation.
Some people ask why I’m so open about the techniques I use ‘day in day out’ and I normally respond by saying (more…)
25 Mar
After setting up countless new AdWords accounts, I am still amazed by Google’s recommended settings. More often than not, when I have spoken to AdWords novices they all say the same thing; “I’ve tried Google AdWords but it was too expensive and it didn’t generate any business.”
This comes as no surprise as Google recommended you (more…)
7 Dec
After many months putting it off, I have finally launched my new website. I’ve owned this domain (samgipson.co.uk) for over 6 years now and it’s seen its fair share of holding pages from various hosting providers, so it’s about time it was given a website to go with it.
Enjoy
